Problem

Patients often struggle to understand medication plans, chronic condition management, and pharmacist recommendations. PharmD Live aimed to bridge this gap by offering a virtual consultation platform, but the early product lacked:

• An intuitive flow for scheduling and joining consultations

• Clear UI for sensitive medical information

• Easy-to-follow communication between pharmacists and patients

• A design system that supported accessibility and consistency

The challenge was to create a trust-centered, easy-to-use healthcare experience that felt reliable, safe, and simple for users of all ages.

Context

PharmD Live’s mission is to provide live pharmacist consultations, helping patients manage medications, avoid risks, and gain better health outcomes.

Healthcare UX requires:

• absolute clarity

• comforting visual language

• accessibility compliance

• predictable navigation

• zero ambiguity in actions

Design mistakes in healthcare impact real lives — so accuracy and readability were top priorities.

My Role

As the Product Designer, I was responsible for:

• Mapping user flows

• Designing wireframes and high-fidelity mockups

• Establishing clean, accessible UI patterns

• Clarifying the consultation experience end-to-end

• Creating intuitive layouts for patient information

• Collaborating with developers and leadership on feasibility

I ensured the platform remained simple, trustworthy, and easy to navigate for a diverse user group.

Users

Primary Users

Patients

• Adults managing chronic conditions

• Elderly users with lower digital familiarity

• Individuals needing medication guidance

Pharmacists

• Licensed professionals managing patient consultations

• Users who need quick access to patient histories

• Require reliable tools for documenting clinical notes

User Needs

• A clear, readable interface

• Easy scheduling and consultation steps

• No confusion around joining a session

• Secure, trustworthy visual language

• Simple forms and data display

What I Did

Defined the consultation experience

Mapped the end-to-end journey:

• Sign-up / log-in

• Booking a session

• Viewing pharmacist details

• Joining a video call

• Accessing medication notes

Designed wireframes

Created low-fidelity screens to explore:

• Information hierarchy

• Navigation simplicity

• Form readability

• Consultation states

Established the UI direction

Designed a healthcare-friendly visual style:

• Clean whites and soft blues/greens

• High readability typography

• Generous spacing for accessibility

• Clear button hierarchy

Support mobile behaviour

Outcome

The redesigned platform provided:

• A trustworthy telehealth experience

• Higher clarity for medication and consultation information

• Improved usability for elderly and non-technical users

• A streamlined consultation journey

• Consistent UI patterns across modules

The platform became significantly more intuitive and aligned with healthcare UX best practices.

What I Learned

Through this project, I deepened my understanding of:

• How to design for sensitive medical data

• The importance of clarity and readability

• Accessibility requirements in healthcare

• Creating calm, reassuring UI patterns

• The need for collaboration with pharmacists and clinical stakeholders

Healthcare UX requires empathy — every element must help the user feel supported, safe, and confident.