Sage & Slingback
Brand Identity and Lifestyle Website
My Role
Brand design, logo design, visual direction, website design, content organization, and digital experience design.
The Challenge
The client had several creative pursuits, but they needed to feel connected rather than presented as separate activities. The challenge was to create a flexible identity that could support art, editorial content, fashion events, travel stories, and dining experiences.
The Solution
I developed a refined lifestyle identity and organized the website into clear content areas. The typography, imagery, layout, and visual details created a consistent editorial feel while allowing each part of her work to retain its own personality.
